Sports and Fitness Nutrition Supplements Market Outlook


The market for sports and fitness nutrition supplements is projected to grow at a CAGR of 6.5% during the period 2016-2021.

The Sports Nutrition Market is growing at a CAGR of 12.5% over the next 5 years. The global sports nutrition market is projected to witness a CAGR of 12.5% during the forecast period, 2022 - 2027. WASHINGTON, May 04, 2022 (GLOBE NEWSWIRE) -- Vantage Market Research’s recent analysis of the Global Sports Nutrition Market, finds that the increasing inclination of consumers towards physical fitness is expediting market growth. Primarily driven by rising availability of a variety of the formulation such as ready-to-drink, gels, bars, and powders, the total Global Sports Nutrition Market is estimated to reach USD 62.7 Billion by the year 2028.

USD 62+ Billion Sports Nutrition Market is Expected to Grow at a CAGR of over 8.1% During 2022-2028 | Vantage Market Research Rising health awareness will cause the demand healthy and nutritional flavored drinks to increase, spurring the sports nutrition market growth. FMI also predicts the demand in the market to rise at an impressive CAGR of 9.3% during the assessment period (2021 – 2031).

The sports nutrition market is anticipated to grow substantially in the years to come. The sports nutrition products market value is expected to grow at a CAGR of about 10.5%. The overall market value was estimated at around USD 19.96 Billion in the year 2020. The MRFR report suggests that the global sports nutrition market will record a robust CAGR of approximately 10.5% during the review timeframe.

The U.K. sports nutrition market is projected to grow at a healthy rate between 2021 and 2031. The U.K. is among the top 5 producers of sports nutrition in the world, leading the Europe’s sports nutrition market. Increasing investments and new product developments in the sports nutrition industry are estimated to boost the market potential.

The market is segmented by product types (e.g. protein supplements, energy supplements, etc.), and by end user (e.g. athletes, fitness enthusiasts, etc.).

The global sports nutrition and supplements market is segmented based on type, application, distribution channel, and geography. On the basis of type, it is divided into protein (protein bar, protein drink, and amino acid), and non-protein (vitamin, herbal product, creatine tablet, and carbohydrate drink). Based on application, it is classified into performance, energy, and recovery. On the basis of distribution channel, it is segmented into hypermarkets, supermarkets, food specialty stores, convenience stores, and others (health stores, fitness clubs, and online websites). Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

On the basis of the product type, the sports supplement segment had the largest market share 51% in 2021 and it shall grow during the forecast period as there is an increase in the consumption of vegan protein supplements. The availability of various plant proteins like pumpkin seed, hemp, rice, tea and soy the market segment is expected to grow. There's a great demand for protein supplements like the whey protein. In order to strengthen the muscles of the athletes and the gym goers, there's an increasing consumption of these sports supplements. It has a wide range of availability in the market in many physical stores and also they are available on the online platforms.

Not Knowing Your Audience – You first need to understand your target audience – the people (for example, seniors, millennials, or adults) who would have a common desire to buy your supplements. The market in U.S. is being driven by rising awareness and demand from young adults and athletes for sports nutrition products. With rising concerns about diabetes and obesity in the country, consumers are placing equal emphasis on the nutritional value and flavour profile of these products.

The global sports nutrition and fitness supplements sector is driven by surge in the number of healthcare and fitness centers, rapid urbanization, and improving lifestyles, escalating healthcare costs, expansion of preventive healthcare market, rise in bone & other cognitive disorders, and high demand for caffeine-free nutrition supplements. However, premium pricing of these products, increased production cost of protein supplements, availability of cheaper counterfeit products, and presence of dubious suppliers and fictitious ingredients hamper the market growth. Nutrition products based on whey protein hydrolysates facilitate superior functionalities other than imparting a good taste; thus presenting lucrative opportunities for market players during the forecast period.

Important drivers of the market include increasing awareness about the importance of sports and fitness nutrition, growing popularity of healthy living and obesity rates in developed countries.

Rising health consciousness among consumers and increasing spending on fitness and wellbeing will create lucrative prospects for the market. The awareness regarding the importance of a healthy diet besides achieving a certain level of physical fitness will fuel demand for sports nutrition among consumers.

Prevalence of obesity and diabetes across the U.S. is attracting the people to fitness centers. Rise in physical illness, strong economy, and changing consumer preference to organic and natural sports nutrition products are the major growth drivers. The increasing inclination of consumers towards physical fitness is anticipated to augment the growth of the Sports Nutrition Market in the years to come. This is due to the willingness to pay more for healthier alternatives, changing lifestyles, and increasing disposable income of the consumers. Consumers are more concerned about their health these days. Athletes and anyone who engages in severe physical activity are increasingly turning to sports nutrition solutions. Increased engagement in sports, health clubs, sports clubs, and gyms, as well as an increasing emphasis on remaining healthy and in shape is further supporting the market growth. These are some of the major factors that are propelling the sports nutrition business forward. Furthermore, due to the benefits it provides, customers are predicted to adjust their preferences toward healthy nutritious foods, which is expected to boost total demand.

b. Key factors that are driving the sports nutrition market growth include an increase in demand for various types of protein bars, dietary supplements, and energy drinks among athletes and bodybuilders. Rising Preferences of a Healthy and Fit Lifestyle to Boost Sports Nutrition Market Trend for maintaining a fit physique and adoption of healthy lifestyle will boost the sales of sports nutrition products. Increasing number of sports clubs and training facilities will foster sales prospects for the sports nutrition market.

Additionally, the consumption of sports nutrition products is rapidly increasing among fitness enthusiasts and active lifestyle consumers. Consumers are utilizing these products to gain energy and muscle and support weight management. Moreover, the prevalence of lifestyle diseases such as obesity is growing. According to an article published in the New England Journal of Medicine, approximately 50% of the U.S. population is estimated to have obesity by 2030. According to Eurostat, 52.7% of the European Union population is overweight. Thus, increasing obesity rate will drive the demand for sports nutrition products for weight management.